Becoming a Category of One
How Extraordinary Companies Transcend Commodity and Defy Comparison
An amended and overhauled release of the smash hit “straightforward manual for beating the opposition.”- Publisher’s Weekly
Turning into a Category of One uncovers how remarkable organizations do what they do as such well and gives you the devices and thoughts to help your business imitate their prosperity. Pressed with genuine contextual analyses and individual reflections from fruitful business pioneers, it helps you apply the accepted procedures of the best organizations to separate yourself from your rivals and transform your business into a market pioneer.
Regardless of whether you run a multinational enterprise or a two-man new business, the lessons you’ll discover here apply to any business. This Second Edition incorporates another part on “sudden death rounds,” redesigned cases of today’s classification of one organizations, and unique commitments from business specialists, top rated creators, and CEOs on the future classification of one business.
Reconsidered and redesigned to stay pertinent to today’s economic situations and new advancements
Another version of the top of the line title from the creator of Indispensable and Work Like You’re Showing Off
Today’s battling economy puts much more prominent significance on the hypothesis and routine of business separation
This release incorporates 20 percent new material; on the off chance that you loved the first version, you’ll adore this new Second Edition
Dependable, demonstrated exhortation that works for organizations of any size in any industry
Presently like never before, you need to separate your business from the opposition to succeed. Turning into a Category of One gives you the outline for building your own remarkable business.