Business Reference Guide
E-Commerce & Retail Merchandising
This volume starts with a paper by Ruth A. Wienclaw that subtle elements the basic components of retail merchandisingand the best offering methodologies. While numerous people keep on purchasing items at neighborhood stores, a growingpopulation buys their merchandise through the Internet in exchanges known as web based business. While this phenomenoncaptures the consideration of the business-to-shopper industry, Marie Gould predicts that business-to-business exchange willreap the most advantages from the blossoming web based business incline.