The Dream Society: How the Coming Shift from Information to Imagination Will Transform Your Business
“The Dream Society . . . gives emotional bits of knowledge into how promoting will work in the 21st century.”Atlanta Business Chronicle
An entrancing investigate the fate of business, as highlighted in Fast Company
What’s to come is uncertainthe world is continually evolving. While anything can happen, a few things are significantly more probable than others. Rolf Jensen, universally famous futurist, gives perusers an unmistakable take a gander at what the future will resemble throughout the following 25 years.
By recognizing what lies ahead, Jensen gives individuals the information they have to settle on educated choices and deliberately adjust themselves to profit by the obscure future, a future Jensen calls “the Dream Society.” This fantasy society is portrayed by the commercialization of feelings.
In this provocative investigation, Jensen says that it will never again be sufficient to create a helpful item. He demonstrates that, for an item to be fruitful, its basic role will be the capacity to satisfy a passionate need.
The individuals who comprehend the workings of this fantasy society will be the ones who make the new items, new markets, and new organizations that command the universe of tomorrow.