How to Drive Your Competition Crazy
Creating Disruption for Fun and Profit
On the off chance that you were fascinated by the title of this book, you are most likely the sort of business book peruser who’s had enough of administration self improvement and tricky feely tomes, enough of how-to aides that urge you to take the kinder, gentler way to deal with contenders, clients, and workers. You are prepared for the gloves to fall off, and the one thing you’ll need in your grasp when they do is the first can-do, how-to, kick-butt gonzo manual for driving your rivals crazy.
In the time-respected convention of the proverb “It’s not how you play the diversion, but rather whether you win or lose,” smash hit writer of Selling the Dream and Forbes journalist Guy Kawasaki has composed the conclusive take-no-detainees manual for help the Davids to beat the Goliaths. The result of Kawasaki’s times of understanding as an evangelist for the then-upstart Apple and as a PC master and business strategist, How to Drive Your Competition Crazy as a precious source book of contemptuous and at times extraordinary stratagems in deals, advertising, generation, and HR that will help your organization or association get and keep the high ground.