Secrets, Strategies, and Success Stories from the World’s Greatest Brands
The most investigated, recorded, and exhaustive pronouncement on experiential showcasing.
As clients take control over what, when, why, and how they purchase items and administrations, brands confront the entire breakdown and express disappointment of latent advertising systems planned more than a half-century back. To interface with another era of clients, organizations must grasp and send another showcasing blend, controlled by a more viable teach: encounters.
Experiential advertising, the utilization of live, eye to eye engagements to interface with groups of onlookers, make connections and drive mark fondness, has turned into the quickest developing type of promoting on the planet as the very organizations that assembled their brands on the old Madison Avenue approach—including Coca-Cola, Nike, Microsoft, American Express and others—open the following section of showcasing. . . as experiential brands.
Utilizing several contextual investigations, select research, and meetings with more than 150 worldwide brands spreading over 10 years, worldwide experiential promoting specialists Kerry Smith and Dan Hanover exhibit the most inside and out book ever composed on how organizations are utilizing encounters as the grapple of rehashed showcasing blends.