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How Companies WinHow Companies Win

Profiting from Demand-Driven Business Models No Matter What Business You’re In

by Rick Kash; David Calhoun

In a universe of contracting markets and reduced purchaser request, The Cambridge Group author Rick Kash and Nielsen Company CEO David Calhoun demonstrate to organizations generally accepted methods to discover new clients and greater benefits. How Companies Win makes The Cambridge Group’s exclusive request display—a technique which multi-million dollar enterprises pay premium rates to get to—accessible to the overall population surprisingly. Taking the rules from Larry Bossidy’s Execution, W. Chan Kim and Renée Mauborgne’s Blue Ocean Strategy, and Kash’s own The New Law of Demand and Supply, this is an absolute necessity have for prevailing in business in the twenty-first century.

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