Innovate or Die: Outside the square business thinking
In business, the most important item is individuals – and their capacity to think outside the square. Without the capacity to think imaginatively, any business – enormous or little – dangers biting the dust. Here, Jack Collis, an expert on imaginative advertising, perceived motivational speaker and top rated creator, traces the significance of unique speculation to give you the edge on the opposition. Drawing on his numerous times of involvement as a Marketing supervisor, Jack utilizes tales and cases to delineate better approaches to approach business, and to prevail at it.