Karma Queens, Geek Gods, and Innerpreneurs

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Karma Queens, Geek Gods, and InnerpreneursKarma Queens, Geek Gods, and Innerpreneurs

Meet the 9 Consumer Types Shaping Today’s Marketplace

by Ron Rentel; Joe Zellnik

What truly makes buyers tick?

It’s a question each advertiser, trend-setter, business visionary, or pattern watcher endeavors to reply particularly during a time when certain sorts of buyers are progressively instrumental in forming national and even worldwide purchasing propensities.

Karma Queens, Geek Gods and Innerpreneurs is your hands-on manual for getting inside the psyches of the general population who are setting the patterns in workmanship, music, innovation, design, wellbeing, and each sort of purchaser item and administration. In light of thousands of hours of customer research led by Consumer Eyes, a conspicuous New York-based promoting firm, this book reveals nine powerful buyer sorts and uncovers how to associate with them, market to them, and make the items that won’t just win them over, however their whole interpersonal organizations also!

Shopper Eyes author Ron Rentel investigates today’s most symbolic buyers, dissecting everything from the items they purchase, to the exercises they appreciate, to the practices and states of mind they show. You’ll meet such genuine characters as:

Karma Queens-ladies of a specific age who consolidate a yearning to be in concordance with the universe with a valuation for material delights

Parentocrats-who carry on of affection to guarantee their children security and bliss, yet frequently deny them the traditional delights of adolescence

Denim Dads-for whom family association implies more than climbing the professional bureaucracy

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Innerpreneurs-boss chiefs of their own “image,” they discover their motivation inside themselves

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By utilizing C-Types-rich, three-dimensional shopper pictures joining quantifiable information with articulations of identity Rentel distinguishes and lights up the customers who set the patterns. He not just helps you comprehend Karma Queens, Geek Gods and other purchaser sorts on a more profound level so as to contact them all the more viably in your showcasing and publicizing, he likewise offers crisp understanding into dealing with your image and your business.

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