Know Your Fans
Using Word-of-Mouth Marketing to Sell Your Products
This Element is an extract from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (ISBN: 9780132244794) by Barry Libert and Jon Spector. Accessible in print and advanced organizations.
Given crowdsource advertising something to do – and amplify the effect of your showcasing endeavors with the realness and force of genuine clients!
Procter and Gamble is in the matter of turning out customer items by the barrelful. Be that as it may, the organization has another, altogether different line of business. It offers the administrations of a huge number of mothers and youngsters as verbal advertisers – for its own particular item divisions and different associations also.