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Less Is MoreLess Is More

The Proper Use of Graphics for Effective Presentations

by Jerry Weissman

This Element is a selection from Presenting to Win: The Art of Telling Your Story, Updated and Expanded Edition (ISBN: 9780137144174) by Jerry Weissman. Accessible in print and advanced configurations.

Step by step instructions to make introduction illustrations work for you, not against you or your group of onlookers – so you can drive your message home, accomplish purchase in, and get activity!

Consider a period when you went to an introduction and the illustrations didn’t work. What was the issue? These are the most widely recognized answers my customers give: “The representation were jumbled.” “A lot on the slide.” “The slide resembled an eye diagram.” “The slide was a Data Dumpโ€ฆ “

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