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The Quest for Global DominanceThe Quest for Global Dominance

Transforming Global Presence into Global Competitive Advantage

by Anil K. Gupta; Vijay Govindarajan; Haiyan Wang

Anil K. Gupta, Vijay Govindarajan, and Haiyan Wang are among the most recognized specialists in the field of globalization. In The Quest for Global Dominance they introduce the lessons from their twenty-year investigation of more than two hundred companies. They contend that, all together for an organization to make and keep up its position as an all around predominant player, administrators must guarantee that their organization drives its industry in the accompanying four fundamental errands:

Distinguishing market openings worldwide and seeking after them by building up the essential nearness in every single key market

Changing over worldwide nearness into worldwide upper hand by recognizing and building up the open doors for esteem creation that worldwide nearness offers

Developing a worldwide mentality by survey social and geographic differing qualities as an open door, not only a test

Utilizing the ascent of developing markets particularly China and India to change the organization’s development prospects, worldwide cost structure, and pace of advancement

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