Changing Behaviors for Good
Transforming Principle into Practice
Social Marketing: Changing Behaviors for Good is the conclusive course reading for the arranging and usage of projects intended to impact social change. No other content is as far reaching and foundational with regards to taking key showcasing standards and applying them to crusades and endeavors to impact social activity. Nancy R. Lee (a transcendent teacher, expert, and creator in social advertising) and Philip Kotler (a persuasive individual in the field who authored the expression “social promoting” in 1971 with Gerald Zaltman) show how customary showcasing standards and systems are effectively connected to battles and endeavors to enhance wellbeing, diminish wounds, ensure nature, assemble groups and improve budgetary prosperity. The Fifth Edition contains more than 26 new cases highlighting the 10 stage arranging model, and another part portraying significant speculations, models and systems that illuminate social advertising procedures and move social advertisers.