The Big Man of Jim Beam
Booker Noe And the Number-One Bourbon In the World
Lessons on item, quality, advancement, and life span from the “Main Family of Bourbon”
The Big Man of Jim Beam dives into the life and times of unbelievable distiller F. Booker Noe III, grandson of Jim Beam and father of the whiskey blast. A genuine American unique who left his blemish on all that he did and everybody he met, this charming, obstinate man transformed the Jim Beam organization into the world’s biggest whiskey refinery and secured his item’s place in the social mind. This book recounts his story, from experiencing childhood in the “Primary Family of Bourbon” to getting to be ace distiller, offering bits of knowledge and direction for making brands and items that stand the trial of time. His dedication to development and quality earned him unbelievable status and huge business development; the talk enters in on some of his most prized manifestations, including one of the primary super-premium whiskeys available, and the little group accumulation that laid the basis for whiskey’s current resurgence.
Jim Beam is an unmistakably American brand that has taken advantage of the aggregate cognizance and utilized vision into development. This book recounts the narrative of the man behind the brand, and his way to deal with his work, his item, his organization, and his kin.