The Story Factor
Inspiration, Influence, and Persuasion through the Art of Storytelling
The new material for this updated release offers an extended contextual investigation of narrating in real life that spotlights on one of Simmons’ examples of overcoming adversity. More than one hundred stories drawn from the cutting edges of business and government, and also myths, tales, and anecdotes from around the globe, outline how story can be utilized to induce, propel, and rouse in ways that cool certainties, visual cues, and mandates can’t. These stories, consolidated with down to earth narrating strategies demonstrate to anybody generally accepted methods to wind up plainly a more powerful communicator. From my identity” to I-recognize what-you’re considering,” Simmons distinguishes the six stories you have to know how to tell and shows how they can be connected. This updated version offers a manual for utilizing narrating in particular business conditions, including corporate redesigns, cutbacks, and assorted qualities issues.